How to Use the “I Can Lose Fat” Booklet and Trifold

We have two new pieces to help you build your Mannatech business.  You can use them together as a system, or just the trifold as a marketing tool. 

The Trifold:  the OsoLean trifold is just a terrific marketing piece to introduce people to the OsoLean product.  Make sure as you distribute them you write LEGIBLY your name and telephone number on the backside where we left a white box for this information.  Bob Burg suggests that you do not use a stamp or a sticker in that it is more personal to write in your name and number.  But again, make sure it is legible. 

What do I do with them?  Hand them out to everyone and anyone you come in contact with.  They are terrific items to support people in their health.
Your approach is first to find people who have a need (to lose fat, gain lean, be healthy); then to find those who want to do something different to meet that need.  Those are your target market, so the object is first to establish whether they (1) perceive the need and (2) are committed to change.
 I use the following language in breaking the ice:
“I came across an exclusive peptide technology and am working on losing inches like never before.  Are you looking for something to support your health?”
“You know, I just started this health challenge program and it is absolutely enlightening.  Did you know you could target burning fat versus losing lean tissue when you diet?” 
“Have you heard about that new fat tax in Alabama?”
“Holidays are coming and I am set on regaining my figure from 25 years ago.  I found this product that will actually get me there…what about you?”

Other uses:  we have built flyers for stands in jewelry stores, Curves, hair dressers, nail places, etc. and set a stack of the trifolds next to the flyer that is in a plastic stand.  We are starting a Church wide weight loss program and using the trifolds as a support mechanism for those who want extra help.   We are undertakng a massive reactivation program and mailing these trifolds to hundreds inactive in our downlines with a cover letter.   The only thing stopping you in ideas is your own imagination. So get with a team and brainstorm together.  You are not solo on this…team up and create synergy.

These booklets are to be used as a business model for someone who wants to make some money merely by building their support teams in OsoLean.  If you do this effectively with those you bring on board, you will become a presidential in short order.

First you use the trifolds to share the OsoLean product with others…opening up the possibility for them to meet a perceived need by doing something “no other diet plan can do.”  Notice why we use this language…because people need to see the possibility of creating different results since other plans have never worked for them. 

Once they are committed to OsoLean, then introduce them to the fact that
one of the most important factors in weight loss is building a support team.  “Can you reach out to help 4 people in your friends, family or acquaintances who want to lose fat?”  Most people respond by saying “I can find 400!!”

Then pull out the Booklet and go through it with them: 
Show them that this is a business plan whereby all they need to do is
1.  Reach out to four
2.  Hold weekly support calls
3.  Support their four to get their four

Use your booklet to fill in the names and phone numbers of the entire group.
After only 6 people, (the four you register and two others they get) you will earn $100 every 4 weeks which will cover the cost of your products. 

Teach everyone to do the same thing i.e. as you register your four, give them each their personal booklet and have them order 1 set of booklets (5) and 10-20 trifolds, so they can find their 4.  Order these on the icanlosefat.com site.

This process just continues to duplicate as everyone gets 4.  Each person breaks away from their sponsor’s support call when they register their 4. 

Get every one of your 4 new people to listen to Merri-jo Hillaker’s call posted on icantoo.net under Getting Started.  It is entitled “I Can OsoLean Call.”   Also, you can sign up for the OsoLean Weekly Newsletter on the icanlosefat.com site.  This will help all of you with ideas for the support calls and motivation pieces.